Hiring an SEO consultant can prove to be one of the most beneficial things you do for your business. Whether you’re a eCommerce brand or a B2B business, all businesses can benefit from the expertise of an SEO consultant in some capacity. Even if you already have an SEO team, hiring a consultant can provide tremendous value to your already functioning team.
As an SEO consultant based in Cornwall, I have plenty of experience helping brands make informed decisions that ultimately result in organic search growth. Harnessing a data-led approach, my role as a consultant is to use the aforementioned data and pair it with what works best with Google’s ever-evolving algorithm. When you hire a good SEO consultant, this is something you can expect as standard. Continue reading to find out 5 more advantages of hiring an SEO Consultant for your business.
Harness Diversified Experience
One of the biggest advantages of hiring an SEO consultant is the fact that they will bring their wealth of experience with them when they partner with your business. This is especially useful when it comes to businesses with SEO teams, your consultant will be able to approach your SEO from a different perspective without any prior biases (as far as what has historically worked for your business).
Utilise SEO for Long-Term Success
With Google tweaking their algorithm on a regular basis, optimising your site for quick wins can be a costly affair that results in drops in traffic and lost keyword rankings. An SEO consultant will be able to provide you with a long-term approach that adopts a holistic approach to help build your brand’s authority with Google.
Local Knowledge Paired with SEO
Hiring an SEO consultant based in Cornwall is the perfect option for businesses within the county looking to increase the traffic going to their website. For example, if you were an eCommerce business with a bricks and mortar store looking to increase online sales, an SEO consultant would be able to pair their knowledge of the local area and SEO to do just that. This is especially important when it comes to optimising your website for Local SEO.
Expand your In-House Team without Increasing Headcount
Adding a consultant to your team is the ideal solution for those who want the benefits of an in-house SEO but don’t want to have to invest in things such as office space. While SEO is still a long-term investment, a consultant is likely to cost you less than hiring for an internal role. Your consultant will be able to offer the same services that an internal SEO would, at a fraction of the price.
Take your SEO to the Next Level
If you have a working knowledge of SEO, but understand that you don’t have the time, and potentially the expertise to take your website to new heights, an SEO consultant is perfect for you. They have dedicated significant time honing their craft to ensure their clients get full value out of their work.
Are SEO Consultants Worth It?
In short, yes. An SEO Consultant will be able to make a significant impact on businesses with no previous experience with SEO, as well as businesses with already-present in-house SEO teams. It is important to remember that SEO is a long-term strategy that should be given time to bear fruit. Appropriate investment usually returns great value, with CTR via organic search being significantly higher than channels like PPC, according to SEMrush.
How to Find a Good SEO Consultant
There are a few hallmarks of a good SEO Consultant, as well as things to keep an eye out for when you’re in your hiring stage. From things they should be asking you to signify they know their stuff to red flags to avoid. Here are some traits of a good SEO Consultant.
Proven Experience
Anyone can claim to be an expert. Are they able to prove it?
Asks for access to Google Search Console and Analytics
These are vital for auditing your site. If they do not request these, the audit won’t be thorough.
Understands all aspects of SEO
It is so much more than throwing a few keywords on your site, does this consultant have a strategy for all aspects?
Good Communication Skills
While sometimes you may think it’s a good thing that they can go away and not have to communicate for large periods of time, the reality is this is something to be avoided. A good SEO consultant should be providing regular updates on the work they’re doing to your site.
Looking for an SEO Consultant based in Cornwall?
Have you decided your website is in desperate need of some SEO work? If so, do not hesitate to get in touch. With SEO being a long-term game, the best time to invest budget into it is today. Head to the BuddSEO website and find the perfect service for your business. If you’re not sure what service is right for you, shoot us an email and we’ll come up with the ideal solution.
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